If you want more than just a product - but a clear reason customers should choose yours - Edge is for you.

Edge includes everything in Foundation, plus a complete Unique Selling Proposition developed specifically for your selected product. We analyse competitor listings, customer reviews and gaps in the market to uncover exactly what customers want and where existing products are falling short.

Within ten business days of receiving your completed form, you’ll receive:

• Everything included in Foundation

• One complete USP strategy for your selected product

• A personalised USP Strategy Video explaining exactly why we chose this direction

• A detailed PDF Implementation Plan showing the specific features, improvements and positioning to implement

IMPORTANT

Edge includes one product recommendation and one complete USP strategy, supported by your personalised videos and PDF reports. Supplier sourcing, detailed profitability analysis and brand development are not included. Final features remain subject to supplier capability and manufacturing costs.

While sales can never be guaranteed, every recommendation is grounded in real market data and firsthand experience. You won’t just know what to sell - you’ll understand exactly how to make it better, how to implement it and why customers should choose it.

If you want your product selected, differentiated, sourced and financially validated, Build is for you.

Build includes everything in Edge, plus our complete supplier sourcing and vetting process. We identify suitable suppliers capable of producing your product and proposed USP, then assess their pricing, minimum order quantities, capabilities, lead times, communication and available documentation.

Within 15 business days of receiving your completed form, you’ll receive:

• Everything included in Edge

• A PDF Supplier Shortlist comparing the strongest available options

• Our chosen supplier, with a clear explanation of why we selected them

• A projected profitability assessment based on the chosen supplier’s quote, estimated freight, Amazon fees and recommended selling price

Supplier response times may occasionally affect this timeframe, but we’ll keep you informed throughout the process.

IMPORTANT

Build includes one product recommendation, one USP strategy, supplier research and vetting, one supplier shortlist, one recommended supplier and one projected profitability assessment.

Our vetting is completed remotely using the supplier information, documentation, communication and quotations available to us. It does not constitute an on-site factory audit, legal verification or independent quality inspection.

Samples, inventory and third-party costs are not included. You remain responsible for approving the supplier, ordering and paying for samples, negotiating final terms and placing your inventory order. Final costs and margins may change as supplier pricing, freight and Amazon fees change.

By the end, you’ll have a validated product, clear USP, vetted supplier options, our recommended supplier and the numbers behind the opportunity—everything you need to confidently move into sampling and production.

If you want us to take you from product uncertainty to a complete, launch-ready Amazon brand - with every strategic piece handed to you on a silver platter - Signature is for you.

Signature is our most comprehensive Done-For-You package. It includes everything in Build, plus a complete brand identity, personalised Launch Roadmap, Pricing and Positioning Strategy, and a private Launch Strategy Call with our team.

Once your product, USP, supplier and projected margins are established, we create a brand specifically designed around your product and target customer.

Within 25 business days of receiving your completed forms, you’ll receive:

• Everything included in Build

• A complete brand identity, including your brand name, logo, tagline and colour palette

• A personalised Launch Roadmap outlining your actions from sampling through to launch

• A complete Pricing and Positioning Strategy

• A private 60-minute Launch Strategy Call to review everything, answer your questions and establish your next steps

Supplier response times and delays in receiving your feedback may occasionally affect the delivery timeframe, but we’ll keep you informed throughout the process.

IMPORTANT

Signature includes one product, one USP strategy, supplier sourcing and vetting, one profitability assessment, one complete brand identity, one round of brand revisions, one Launch Roadmap and one Launch Strategy Call.

Trademark registration, samples, inventory, Amazon listing creation, advertising and management are not included. You remain responsible for registering and approving your brand name, ordering stock and completing the final implementation steps inside the program.

By the end - you’ll have a validated product, clear differentiation, vetted supplier options, projected numbers, a complete brand and a personalised launch strategy - ready for Amazon Launch.